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Print Industry Prepares for Future of Shorter Print Runs, New Technology: Smithers

There will be more investment in digital (inkjet and toner) presses by print service providers (PSPs).

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By: DAVID SAVASTANO

Editor, Ink World Magazine

A defining factor for graphics, packaging and publication printing across the next decade will be adjusting to print buyer demands for shorter and faster print runs. This will reshape the cost dynamics of print buying radically, and is creating a new imperative to invest in new equipment, even as the commercial landscape is reshaped by the experience of COVID-19. This fundamental shift is examined in detail in Impact of Changing Run Lengths on the Printing Market from Smithers, which was publis...

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